Waters are rising. This will be short. We are in the middle of record rains here in the northeast, up around Boston. Something like 10 inches of water in a few days with a whole lot more coming this way this week. We came here this week to get away and think. Fortunately, we are high in the mountains of New Hampshire and the downpour assures us there will be no wandering outside or diversions this week to "just go outside and enjoy the sunshine."
What sent me into the mountains for some high thinking, with only one laptop (that's as low tech as I will go, folks)? A lot of wise words in recent articles and white papers tell us all of the technology that was suppose to help us get more customers and increase their trust and loyalty is actually working against us.
That's something to think about and research further. And it ought to make you stop and wonder if you are getting over your head in technology but not really gaining in the customership areas? If you wrote some of those articles or believe they are right on the mark regarding your current business situation, would you please send me an email or comment right on this blog? I had to get away and ponder this. It could be more important than we first imagined.
Think of your customer experiences. Do you get more voice mail and more robot voices telling you to go to the website for your customer service? Are you doing the same thing to your customers? Are you more fascinated by "cool" web sites than you are fascinated by the stories that your customers want to tell you?
What are we going to do about this? My plan is to come up with 5 great, low tech things to boost business. Here's the first item on the list and I'll let you know what happens, next month, after I work with this awhile. Item One: Listen to your customers like you are hearing them for the first time. Listen like you've never heard them before and you are just fascinated about everything they are telling you.
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