Rainmakers for Hire

If your city or state needs rain, I'm available.  While in New Hampshire for a week of gaining fresh perspectives and interacting with new people, I brought the state 15 inches of rain (in one week) and some scary flooding.  I'm pretty sure it was me because I've never been to New Hampshire before what we shall now call "The Rainmaker Week" and all of the folks born there told me this much rain has not happened for longer than I've been alive on this spinning mudball we call earth. 

With rain pouring down every day and more than 200 roads washed out, you really can't go very far from your condo.  And the emergency communication systems take over the spare cell phone bandwidth, so it's Internet or nothing if you want to connect with the world.   That gives you a lot of time to sleep, think, read and blog.

Why then are you surprised that I ended up thinking a lot about rainmakers?  Those are the people in the professional service firms that bring in the business for everyone else.  It's the mother lion of the den who goes out, makes the big kill and brings back the whole thing for everyone to feast on for weeks. It's the person in the business who is good at getting, keeping and growing profitable customers.

But isn't that what CRM is suppose to do?  Doesn't CRM replace the rainmaker? 

Are Customers Happier as a Result of CRM?  John Biggs, CEO for CRM implementer Complete Solutions, says approaches to CRM planning differ widely between companies, and while the desire to get closer to customers is a "universal business requirement" how businesses go about it, and how well they understand what customers want, is the make or break of any CRM project.

Here's a point of view and I'd like to hear what you think:  Rainmakers will become more valuable and they will earn even more money than the IT person installing CRM systems.  People will put a premium on personal service and listening.  Customers want what they want, not the CRM system you want to force upon them.   The more enamored you get with the cool tools of technology the further away you get from the customer trying to buy something from your or get your attention.

Yes, I believe this to be true, as I call for service and suffer through another recording that tells me to go find self service on a web site.  That just irritates me further because I already determined that a web site is not a real person, nor can think and provide understanding like a real person.

Let's celebrate the rainmakers.  I believe they will become even more valuable than they were before the Internet, which businesses use to try to shift most of their work to the customer by providing "cool tools" on their website so customers can invest their precious time in your business processes. 

Get a grip.  In this time-starved society, that CRM strategy will mean nothing when a rainmaker shows up to help you figure out your business issues and has the talent to do something about it, quickly and effectively.   

What simple, affordable, effective marketing system are you using to become the ultimate rainmaker for your company?  Try this one and call me if you need help implementing it.

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