Succeeding in business is not as hard as many try to make it. As long as you start with the customer in mind and keep that central to everything you do, you will do just fine. This blog, my business and my professional path, from the time I checked into the Social Security office at 16 and picked up my shiny new Social Security card, is all about customers.
A west coast colleague, Chris Carfi, founder of Cerado and award-winning blogger (our favorite and most recommended blog is his Social Customer Manifesto) is working with our customer-creation team at The Communicators this week. We are connecting more than 100 of our favorite customers to us and each other with a Haystack Network.
While working and talking about customers and blogging, Chris introduce me to Deborah Schultz - Blogging, marketing and tech from East to West and everywhere in between.
She seems to have a great pedigree, impressive resume, great blog and writes deep truths such as this: "As reported in the NY Times today as well as on various marketing blogs, it seems that the big advertisers and marketers are waking up to the fact that the consumer is indeed in control."
That's music to our Customer Counts ears. It also looks like Deborah Schultz has seen and experienced plenty when it comes to geeks and marketers getting in each other's way and making it challenging for the customer to have a conversation with the business owners and managers. She writes, "It sounds to me like the timing is right to get the geeks and the marketers together for an old fashioned "throwdown" on getting past jargon and discussing how to get this done to the benefit of BOTH sides."
Do you want to weigh in on this? Please comment on this blog. What is your story about geeks vs marketers and who wins? And if you want to know how that story and your story ends, it's with the customer, most of the time, always.
Hey georgia - thanks for the nod. Stay tuned as I really do want to get everyone in one "virtual" room chatting about this stuff - jargon is just getting in the way these days.
Cheers,
D
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