Customer Champions 2007

How do you create that championship feeling every day, for every employee and every customer?

Our friends over at 1to1 Magazine just produced our favorite issue of the whole year--the one that honors 15 executives whose commitment to customers delivers bottom-line impact: Geoff Brock, Canadian Tire Financial Services;Bill Crutchfield, Crutchfield;Jason Ward, JetBlue;Joey Schultz, AT&T;Nick Gledich, Orange County Public Schools;Dan Thorpe, Wachovia;Kirby Drysen, Cisco;Bill Burris, Lexus;Jonathan Tisch, Loews Hotels;Mark Ballard, Ann Taylor;Jane Judd, Zappos;Art Hall, Netbank;Moya Greene, Canada Post;Laree Daniel, Assurant Health;and Stephan Chase, Marriott.

This is from the same great thought leaders who brought you Return on Customer--the ultimate reality check for your business.

The 1to1 Customer Champions spotlights executives whose time and energy is spent understanding customer needs and expectations, communicating them to employees at all levels, and helping to align how their organizations meet customer requirements with the overall business strategy.

In addition to fine tuning your own customership mantra, there's tons of practical information on where profits really come from in the stories of each Customer Champion.  The advice regarding your corporate culture why you should care is spot on: "Your corporate culture is the most important aspect of your company, really—it amounts to nothing less than your corporate character. And if you don't think everyone from the CEO down to the mail clerk helps to forge that, you're kidding yourself."

Happy Easter.  May this be a time of rest, renewal and rethinking your relationships at every level.

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