Tiger Tales, Passion & Customers

For most of you this is a long weekend about turkey and gratitude.

For 78,000 in Arrowhead Stadium tonight, for millions watching on TV and for all of my fellow alumni from the University of Missouri, this weekend is about tigers.

I hope you are asking, What does the tiger have to do with your customers and all that you are doing to grow your business, achieve career goals and overcome some barriers that always seem to get in your way? 

One answer is in A Tour of Tigers by Roy Williams. He wrote it just for you on November 12th.  It's about ferocity, passion and being fully into the experience, whether that is your life, your business relationships, your customers, or whatever matters most. If this is the first you've hear about Roy and the Wizard Academy, you want to go to his archives and look at the first tiger tale a year ago, on November 20, 2006, called Live Your Crowded Hour. 

While you are on his website, make sure you subscribe to Monday Morning Memo.   It's the best thing I get in my email all week because it has the one thing I value the most--authenticity. In this world of more information than we can use and 112.8 million blogs, according to Technorati, you don't see much that is authentic.  Therefore, it is rare and that makes it extremely valuable. 

Roy Williams promises the Monday Morning Memo "will never contain anything you've ever read before."  Sounds bold.  It's true. I'm a lifelong seeker of authenticity because it's such a rush to read something original, hear music, see art and to innovate.

Final thoughts today on customers, passion and tigers.

The best business advice I ever heard was this: "When the passion goes, so do the customers."  In A Tour of Tigers are many clues on how to make sure there is passion, and plenty of it to attract and keep great customers.

When MU and KU play tonight, I will not be passive.  I will have my MU sweatshirt, slacks, socks, visor and game face on.  If it were legal, I'd be on the field.  I'll dig out that  "Screw KU" button from my jewelry box and wear it.

Authentic.  Ferocious. Passionate. Can you say that is in everything you have done in 2007?  Can you make sure it's in your vision and commitments for 2008?  It will get you all the customers you've ever wanted.

Let's go Mizzou!

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