Social Media. What Do You Call It?

In our constant quest for common sense and desire to reach common ground in conversations about social media, we delight in clarity and agreement about terms and meanings.   

That's why it's refreshing to follow the thinking and writing of Jeff Zabin, who writes for Chief Marketer and would like to discuss with us, Social Media Monitoring and Analysis: Call It What You Will.

His entire article is worth reading--several times.  He make so much sense when he writes,  "Consider the diversity of terms widely espoused over the past couple of years to describe a set of technology solutions now offered by upwards of 40 marketing vendors and deployed by a rapidly-growing number of major companies within the realm of consumer-generated content. These terms include brand monitoring, buzz monitoring, social media monitoring, market influence analytics, and online consumer intelligence."

He offers a special report, free, to help us all understand each other better while we use all of these terms and work toward something simpler and consistent in meaning 

Co-sponsored by the Word of Mouth Marketing Association, an Aberdeen Group report will be published in January and Jeff is offering a complimentary copy, when published, to all readers who take the short survey at www.aberdeen.com/survey/social_media.

Jeff Zabin is a research fellow at the Aberdeen Group, where he covers customer management technology, and is the author of "Precision Marketing."

Personally, I know this is good because the Word of Mouth Marketing Association (WOMMA) is involved.   They are based in Chicago and this summer I got to know Greg Fine, who worked at WOMMA and had just arrived for his new job as director of communication for the Association Forum of Chicagoland.   I am a member of the Association Forum, which s an association of association executives.  Essentially, it's a group of savvy builders of all kinds of professional communities and industry communities.

Small world.  Through only three degrees of separation, I can identify with everything Zabin writes about and trust that he is helping, more than further confusing the conversation about social media marketing.

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MORE about Social media
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Social Media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1][2] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences

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