Test Your Marketing Savvy Here

Just about the time you think you know something about marketing, along comes our friends at eMarketer (The First Place to Look) in their Nov. 30, 2007 issue, "What are Marketers Thinking?"

Before I give you the link so you can see the answers, I have some mind-bending questions for you.  (Oh, I can see this is not going to work because you are scrolling to the end for the link.  I'll bet you go to the last chapter in the mystery novel to see how it ends, too.  Don't you?)

The eMarketing issue just sings customership!  They surveyed more than 600 members of the Marketing Executives Networking Group (MENG) to identify the Top Marketing Trends for 2008.

This is great, useful information if you are polishing your marketing plans for 2008.

First question.  Where do you think the hottest action and greatest results are in marketing?
Is it search engine optimization, personalization, green marketing, word of mouth, marketing basics or something else?

Next, how savvy are you on the demographics?  Which are the most important? Go ahead. Before you peek at the answer is it Generation X, Generation Y, Generation Z, Boomers, or some other group?

How are you doing so far? Where is the greatest opportunity for marketers in countries other than the good ol' USA?  Is it India, Brazil, China, Eastern Europe or somewhere else?

This question is the most fun.  Who are the most important marketing gurus? There's a whole list and our personal favorite, Don Peppers and Martha Rogers were right in there, with Seth Godin, Peter Drucker, Malcolm  Gladwell and Tom Peters.  But where did they fall on the scale?   

Give it your best guess and then look at the answers. Then get back to working on your marketing plan for 2008 because it's December already and you need to put that plan into gear, soon.

If you need help attracting more cuistomer or wowing customers in 2008, give me a call or drop an email. It's what we do.

Comments

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[Estetik]

How are you doing so far? Where is the greatest opportunity for marketers in countries other than the good ol' USA? Is it India, Brazil, China, Eastern Europe or somewhere else?