Red Carpet Customer Service

It seems so obvious and simple that you wonder why you need to buy a book to guide you.  It's the golden rule taken to the next notch up and it's called The Celebrity Experience, Insider Secrets to Delivering Red-Carpet Customer Service by Donna Cutting.

We talk about and hear about "the customer experience" and the question for you is, do you know how to replicate that in a consistent, systematic way?  Chances are when you were being treated like a superstar or grand celebrity, it wowed you so that you were just soaking it up and not taking notes.  For sure, you will never forget it and that's a good start.  Now go back in your memory and start detailing that out so you can do it to others.

Maybe you do not always get celebrity treatment, Donna points out, but there is no excuse for failing to provide such an experience for your customers.  There's two great reasons to focus on this and practice it every day--you and your customer feel great and it's profitable.  You can stop haggling price or worrying about low bidders when you get good at treating customers as superstars.  Before we go on about how to improve your customer service performance, you get this great rule to live by when it comes to price.  The truth about price is it puts you at the mercy of your most stupid competitor.  People who don't know a thing about staying in business will drop a price so low they are bankrolling their  own customer's projects.  So concentrate on differentiating yourself and focusing on what makes your customers feel like the hundreds of celebrities and "celebrity handlers" that Donna interviewed and included in her book.

Affordable, effective and simple--that's the Duct Tape Marketing way.  The same formula works when creating exceptional customer treatment. Practical, profitable tips and success stories included in this book came from interviews with celebrity personal assistants, public relations representatives, concierges, television executives, producers, image consultants, hair stylists, agents, red carpet escorts, craft service providers and more.

So, what happens if you think you are giving great service?  First, we say bravo, followed up by "are you sure you are doing all you can do, easily, and consistently?"  If you think all of your customers love you already, then there is a double reason for reading, then living The Celebrity Experience.  National statistics tell us there are a lot of owners of small businesses who have plans in writing or in their head and never implement it fully.  That's because it's easier to bump along from day to day without being held accountable.  Read this book and notice all of the specific tips and solid information on what works--every time.  Hold yourself accountable or get a customer experience buddy in your organization or network of close business friends and ask them to help you get in the groove and stay there on this Exceptional Customer Service track.  You'll have fun.  You'll learn what works better than what you think you are doing perfectly,

You'll make more money--a lot more than you are thinking of right now,  because of customer retention, loyalty, referrals and repeat business.

Comments

[Benjamin Myhre]

It continues to boggle my mind that so many companies fail recognize the benefits of providing excellent customer service. Repeat customers and brand evangelists inevitably creates profit. Not to mention, great customer service is the right thing to

[Shell Smith]

I couldn't agree more. I am constantly confused as to why customer retention is a hard concept for companies. I actually just watched an interview between Fox and the president of Mindshare where they talked about customer service. It was such basic information = but so customer retention...yet so many companies call short. Here is that interview if you want to watch: mshare.net/news/mshare-news-04102008.html

[Annick]

Good post.

[Jeff Paul Internet Millions]

Well after reading your post i feel Holding yourself accountable or get a customer experience buddy in your organization is really important.

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